Why do I have to pay 7.7% VAT on the Algrano service fee?

For service contracts to Swiss roasters

In the specific case where a Swiss roaster places an order with Algrano, without using our financing services (payment net after order, or net cash against document within 2 days) and the coffee is not imported by Algrano to Switzerland, Algrano will act as a broker, and the contract with the roaster will be about service, and not about goods. In the case of contracts for service, the VAT of 7.7% will apply only on the Algrano fee, no other VAT is required to charge.