Selling coffee on Algrano is designed to be simple, supportive, and flexible — whether you’re working with existing customers or looking to connect with new roasters across the globe. The process is split into two key stages: Registered Seller and Verified Seller.
Step 1: Become a Registered Seller (Start Selling to Existing Buyers)
The first step is to create a free account on Algrano and set up a profile for your farm or organization.
As a Registered Seller, you can:
- Send private offers directly to roasters you already work with.
- Sign digital contracts on the platform and manage transactions easily.
- Access Algrano’s supply chain services, including shipping, import, and warehousing in Europe.
- Benefit from real-time tracking and updates throughout the delivery process.
- Apply for Grower Capital — Algrano’s pre-financing service to support your cash flow during the sales cycle.
This is the fastest way to begin selling your coffee. And you’re not doing it alone — Algrano is here to support you at every step.
Step 2: Become a Verified Seller (Join the Marketplace)
If you want to publish your coffee publicly on the Algrano marketplace and reach new buyers, you’ll need to apply to become a Verified Seller.
This process helps ensure the quality and transparency buyers expect on the platform. Here’s how it works:
Submit an application form with key information about your business, sourcing model, and goals. If your profile aligns with Algrano’s values of transparency, traceability, and sustainability, our team will contact you to request samples for quality evaluation and set up a meeting or visit to better understand your operations, structure, and facilities.
Once your samples are approved, your status is upgraded to Verified Seller.
As a Verified Seller, you can:
- Publish public offers on the Algrano marketplace, visible to roasters across Europe and the US.
- Share your story and coffees through your Algrano profile.
- Manage your entire export journey in one place — from offer to delivery.